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Business Australia

The Experience Cloud is a high-growth business with a rapidly increasing TAM, which can bounce from $85 billion in 2023 to $110 billion by 2024. The Experience Cloud supplies enterprises with an analytics platform that focuses on the customer journey, advertising workflows, and information and viewers insights tools. The prevalence of legacy know-how in enterprise IT still hinders CIOs’ capability to efficiently embark on a digital transformation strategy. As Beth Devin, Managing Director and Head of Innovation Network & Emerging Technology, Citi Ventures has explained, legacy tech can turn into a pricey barrier to transformation. CEOs increasingly need …